ANALISIS BAURAN PEMASARAN TERHADAP KEPUASAN PASIEN RAWAT JALAN DI RUMAH SAKIT UMUM HAJI MEDAN TAHUN 2021

LUBIS, YULIA DAMAYANTI (2021) ANALISIS BAURAN PEMASARAN TERHADAP KEPUASAN PASIEN RAWAT JALAN DI RUMAH SAKIT UMUM HAJI MEDAN TAHUN 2021. Master thesis, INSTITUT KESEHATAN HELVETIA.

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Abstract

Quality health services cannot escape the fact of the importance of maintaining patient satisfaction, including in handling complaints submitted by patients. The purpose of this study was to determine the relationship between Pice, Place, People and Process Mix with Patient Satisfaction at Haji Medan General Hospital.
This research is a quantitative cross-sectional design, with a sample of 74 respondents. The research time is February-November 2021. The analysis of this research uses Univariate, Bivariate and Multivariate. The statistical test used is the chi square test and longistic regression
The results of research on the effect of Price (P-value 0.002), Place (P-value 0.007), People (P-value 0.006), Process (P-value 0.002), based on binary linear regression test price, place, people and process are variables which influence the satisfaction of outpatients at Medan Hajj General Hospital
The conclusion in this study shows that there is a significant influence between linear price, place, people and process with outpatient satisfaction at the Medan Hajj General Hospital. relating to effective patient management), providing cost concessions for less fortunate patients, compiling an organizational structure according to duties and education and adjusting the organizational structure of the hospital to the type of Hajj Hospital in Medan City.

Item Type:	Doktoral (Master)
Uncontrolled Keywords:	Bauran Pemasaran, Harga, Tempat, Orang, Proses, Kepuasan Pasien
Subjects:	Fakultas Kesehatan Masyarakat > Rekam Medik Fakultas Kesehatan Masyarakat > Manajemen Rumah Sakit
Divisions:	Fakultas Kesehatan Masyarakat > S2 Ilmu Kesehatan Masyarakat
Depositing User:	Yulia Damayanti Lubis
Date Deposited:	28 Aug 2023 04:19
Last Modified:	28 Aug 2023 04:19
URI:	http://repository.helvetia.ac.id/id/eprint/5444

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